Must-Reads

Pacific Union Blog Posts

Pacific Union Chief Economist Selma Hepp examines millennial population and homeownership trends in California and the Bay Area. Read more on the Pacific Union blog. http://pacunion.us/2s4HYDU

Most Bay Area Counties Post Double-Digit Percent Home Price Gains in December The supply of homes for sale declined on a both a monthly and yearly basis in California and the Bay Area in December, pushing prices up by double-digit percentage points in seven of nine local counties. Read more at  http://pacunion.us/2Dxj80X

California’s Unemployment Rate Reaches All-Time Low The Golden State’s job market ended 2017 on a strong note, with the unemployment rate dropping to the lowest level on record. Pacific Union Chief Economist Selma Hepp examines the latest employment numbers and trends in the Bay Area and Los Angeles. Her analysis is online at http://pacunion.us/2Du3WS1

Will Increased Savings Drive Millennial Homebuyer Activity in 2018? A new report forecasts that first-time homebuyer activity will increase this year, and if that comes to pass, one reason may be because millennials’ financial-planning habits have notably improved over the past few years. Get the full story at http://pacunion.us/2DzULiZ

U.S. Home Sales Hit Strongest Pace Since Previous Peak America’s housing market had its best year for sales in more than a decade in 2017, despite the tightest supply conditions on record. Read more at http://pacunion.us/2DBk18N

While fourth-quarter Marin County home sales increased compared with the same period in 2016, the Wine Country wildfires boosted stronger-than-usual November sales. Read more!

California’s job market ended 2017 on a strong note, with the unemployment rate dropping to the lowest level on record. Pacific Union Chief Economist Selma Hepp takes a look at the latest employment numbers. http://pacunion.us/2Du3WS1

Pacific Union Quarterly Report: Q4 2017 All Northern California regions in which Pacific Union operates posted annual median sales price growth in the fourth quarter of 2017. Get the latest market data and expert commentary from Chief Economist Selma Hepp in Pacific Union’s fourth-quarter real estate report. You’ll find it exclusively at http://pacunion.us/2DcwlMg

Today’s Smart Home Gets Smarter (and Weirder) at Annual CES Show With smart refrigerators, talking toilets, and an army of robots, the annual Consumer Electronics Show in Las Vegas did not disappoint. Read all about it at http://pacunion.us/2DibxmS

Real Estate Roundup: Bay Area Starting Salaries Are the Highest in the U.S. Employees in four Bay Area cities enjoy the largest starting salaries in America, while another local suburb has earned accolades for its livability. Get the lowdown on the latest housing headlines in Pacific Union’s weekly Real Estate Roundup. It’s online at http://pacunion.us/2DrHwRv

While fourth-quarter Marin County home sales increased compared with the same period in 2016, the Wine Country wildfires boosted stronger-than-usual November sales. Marin County Market at a Glance

Would You Sell Your Home for Bitcoins? Pacific Union Chief Economist Selma Hepp breaks down cryptocurrency technology and how it currently fits into the real estate market. Her analysis can be found exclusively at http://pacunion.us/2DaBxno

Real Estate Roundup: Bay Area Cities Are Among Top U.S. Spots for Coffee Drinkers The Bay Area places three cities on a list of the nation’s top 10 spots for coffee aficionados. Also, down-payment assistance may be the company benefit of the future. Get the latest headlines of interest in Pacific Union’s weekly Real Estate Roundup. It’s online at http://pacunion.us/2DcrcHk